We begin an adventure with Manovich and his principals of
new media. Granted his essay was long,
wordy, and difficult to read, he strongly points out the various levels of new
media. His entire study was based off
the question of what is new in new
media. Manovich explains that “new
media” has been around for a while, but only now do we begin to see it’s
effects on society. Manovich explains
the five principals of new media:
Media becomes programmable with
numbers
2. Modularity
Smaller, more individual parts that
make a whole unit
3. Automation
When humans can be removed from the
creative process of media
4. Variability
Different versions of the same
object
5. Transcoding
Convert from one form of coded
representation to another
Cleverly enough, these principals could be related to any
thing in the world – even stage management:
1. Numerical Representation
Stage managers are responsible for
maintaining the timing of performances – stop watches help make sure everything
is running according to schedule
2. Modularity
Stage managers oversee the various
crews (audio, lighting, costumes, etc…)
to make sure everything is complete on time. These smaller crews make up the entire
production
3. Automation
There are programs and
applications that will create schedules for stage managers. This takes conflicts, union hours, and
various other factors into account to make a master schedule – this takes the
human role out of the entire process
4. Variability
Overall, the performing arts is
all about variety – you can have the same script, but have different directors
envision it differently.
5. Transcoding
When going on tour with a show,
you have to make the production fit in different venues. You need to be able to adapt to your
surroundings.
Overall, Manovich described the
various principals of new media. All of
those principals can relate to the performing acts in one way or another.
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